The Crafted Voice Blog
Tips and resources for entrepreneurs looking to leverage their brand voice and a data-driven communications strategy to grow their business.
What is a marketing tool?
I’ve recently become an at-home bread baker: dinner rolls, Italian loaves, cinnamon rolls, and sourdough. When I first started, I just used what I had in my kitchen to help me bake the bread. When my husband decided to invest in a few specific bread-baking tools as a...
What is the best marketing tool for a business?
“Eh, what’s up [with your competitors], doc?” Bugs Bunny has a curiosity in the face of danger that brings comic relief to a rather sinister storyline: most characters were trying to kill and eat him. He has the right idea – the best way to know how to protect...
How To Market Your Business From Scratch
Marketing a brand-new business can feel like building a sand castle on the beach knowing the tide is coming in. Will your strategy withstand the elements and fortify your business or leave you with a sad pile of sand? I’ll never forget an evening in San Diego when I...
What resources are there to support small businesses?
“Hello! Welcome to small business central, your one stop shop for getting your business up and running. I’m ready to take your order whenever you are ready.” “Um, hi. I’ll have an order of “great graphic design”, with a side of “someone else please manage my...
What type of marketing is best for small businesses?
What is the best food for your body? A vegetarian will likely say fresh vegetables. A body builder will likely say lean protein. A person with severe food allergies will likely say whatever they are not allergic to. A mom who has a newborn will likely say breastmilk...
What are marketing resources in business?
At 20+ pages, the menu at The Cheesecake Factory offers dozens upon dozens of scrumptious appetizers, delicious food, and tantalizing desserts. And every single time I go there, I order one of 5 meal options, and one of two cheesecake options. I know what works for...
How do I market myself as a small business?
In my first job out of college, I was an Account Manager for a company that specialized in internal training development for automotive brands. Immersed in the automotive industry, in which I had zero experience prior, I attended the Detroit Auto Show every year to...
Can I Do Digital Marketing For My Own Business?
“I can do it myself!!” This phrase is a common one in my household at the moment as my three-year-old navigates the world of independence and a desire to learn. It’s wonderful and frustrating beyond all reason at the same time. Zipping up his backpack, putting on...
What are the 5 strategies to promote marketing?
I planted squash for the first time in my vegetable garden this summer, and the squash arches that my husband built make them a visual focal point in my side yard. The foliage climbs, the flowers bloom, and the fruit dangles. It’s beautiful! And then…I realized that...
What do you say to attract customers?
“Buy now!” “Best deal in town!” “This is your moment.” “Don’t miss this once in a lifetime opportunity!” “These benefits are just the tip of the iceberg!” Has your cringe reflex kicked in yet? These are just a few of dozens (maybe hundreds) of overused marketing...
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