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How can I promote my small business?

How can I promote my small business?

by Kristina Gorr | May 17, 2024 | Marketing For Business Owners

Sales has never been my thing. When I was a kid, I joined Olympia Sales Club so that I could earn the amazing prizes they offered: Sell 6 items and get a Barbie Doll; sell 12 items get a mini lava lamp; sell 20 and get an inflatable arm chair! I was motivated by the...
Finding Your Business’s North Star: Customer Persona

Finding Your Business’s North Star: Customer Persona

by Kristina Gorr | Jul 21, 2023 | Strategy

I grew up in southern Ohio, in the midst of the Appalachian foothills where light pollution was minimal and the sky rewarded us each clear night with millions of stars, including the brilliant band of the Milky Way galaxy. On clear, cool nights, my younger brother and...

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