by Kristina Gorr | Jul 29, 2025 | Writing Tips
I get asked regularly if I’m worried about AI taking over my job/putting me out of business. To be honest, I was. But over the last couple of years, it’s become painfully obvious that great (human) writers are needed now more than ever. AI mimics humans but lacks our...
by Kristina Gorr | Jul 29, 2025 | Writing Tips
How many licks does it take to get the center of a tootsie pop? My son claims the answer is 110. How many layers stand between your personal brand and the real you? Hopefully zero. No one wants to have to work through a ton of layers to get to you and your...
by Kristina Gorr | May 30, 2025 | Writing Tips
My cat gets it. Trying to be something you’re not just feels…off. Jumping on trends or posting what “you’re supposed to” in order to connect with others isn’t the way to build an authentic brand voice. And it’s pretty obvious to everyone that...
by Kristina Gorr | May 30, 2025 | Writing Tips
You have to say something 7 times before it sticks… are you giving up before you hit the magic number? “If I post the same thing on LinkedIn that I shared in my newsletter…won’t people unfollow me?” Nope! “I already posted about XYZ, so we can’t post that...
by Kristina Gorr | May 16, 2025 | Marketing Ideas To Attract Customers
Here are 6 principles to live by if you want to be a more effective writer: Less is more. (Brevity matters) Make reading easy. (Use simple language) Design for easy navigation. (Strategic message structure) Use enough formatting but no more. (Intentionally use bold,...
