by Kristina Gorr | Oct 7, 2025 | Strategy, Writing Tips
Should you use AI to write for you? Or should you go against the grain and write yourself (or hire another human)? It’s a simple question, but the answer is more complicated than just a quick yes or no. To consider both options, let’s use an analogy and pretend we are...
by Kristina Gorr | Sep 11, 2025 | Writing Tips
Despite Jack London’s “To Build A Fire” being my least favorite story of all time, it’s resurrected in my memories, thanks to AI. I can’t stop thinking about it, even though I haven’t read the depressing classic in over 20 years. I’m being a tad dramatic in my disdain...
by Kristina Gorr | Jul 29, 2025 | Writing Tips
I get asked regularly if I’m worried about AI taking over my job/putting me out of business. To be honest, I was. But over the last couple of years, it’s become painfully obvious that great (human) writers are needed now more than ever. AI mimics humans but lacks our...
by Kristina Gorr | Jul 29, 2025 | Writing Tips
How many licks does it take to get the center of a tootsie pop? My son claims the answer is 110. How many layers stand between your personal brand and the real you? Hopefully zero. No one wants to have to work through a ton of layers to get to you and your...
by Kristina Gorr | May 30, 2025 | Writing Tips
My cat gets it. Trying to be something you’re not just feels…off. Jumping on trends or posting what “you’re supposed to” in order to connect with others isn’t the way to build an authentic brand voice. And it’s pretty obvious to everyone that...
