by Kristina Gorr | May 30, 2025 | Writing Tips
My cat gets it. Trying to be something you’re not just feels…off. Jumping on trends or posting what “you’re supposed to” in order to connect with others isn’t the way to build an authentic brand voice. And it’s pretty obvious to everyone that...
by Kristina Gorr | May 30, 2025 | Writing Tips
You have to say something 7 times before it sticks… are you giving up before you hit the magic number? “If I post the same thing on LinkedIn that I shared in my newsletter…won’t people unfollow me?” Nope! “I already posted about XYZ, so we can’t post that...
by Kristina Gorr | May 16, 2025 | Marketing Ideas To Attract Customers
Here are 6 principles to live by if you want to be a more effective writer: Less is more. (Brevity matters) Make reading easy. (Use simple language) Design for easy navigation. (Strategic message structure) Use enough formatting but no more. (Intentionally use bold,...
by Kristina Gorr | May 16, 2025 | Marketing Ideas To Attract Customers, Writing Tips
Here is the difference between “messaging” and “copy” – pizza style. 🍕 Let’s say you are craving Hawaiian Pizza for dinner. Depending on where you order it, your Hawaiian pizza will look (and taste) different: 🍍 15 years ago, I ordered Hawaiian pizza while in Hawaii...
by Kristina Gorr | May 12, 2025 | Strategy
How fares thine health? May this missive find you in good spirits, and that the coming Spring brings forth bountiful blessings. Wow – the English language has changed a bit since the 1700s, huh? It’s natural for language to change and evolve over time, and one thing...
