by Kristina Gorr | May 18, 2024 | marketing strategies for small business
“Marketing theory and strategy is great and all, but what do I actually need to DO to market by business? I need specific steps. A checklist. Detailed instructions!” I hear ya. While marketing strategies for small business are important, at some point you just have to...
by Kristina Gorr | May 17, 2024 | marketing strategies for small business
Did you ever make treasure maps as a kid? My best friend and I put together a special box of trinkets and buried it in my backyard. We called it our “BFF Cove.” It included notes to each other, a bracelet, and a few small coins. Once it was hidden from my brothers, we...
by Kristina Gorr | May 17, 2024 | Marketing For Business Owners
Sales has never been my thing. When I was a kid, I joined Olympia Sales Club so that I could earn the amazing prizes they offered: Sell 6 items and get a Barbie Doll; sell 12 items get a mini lava lamp; sell 20 and get an inflatable arm chair! I was motivated by the...
by Kristina Gorr | Feb 27, 2024 | Strategy
Waking up drenched in sweat after having a nightmare that AI is going to take away your business is not an ideal way to start the day. Has that happened to you? Just me? OK, so I wasn’t actually covered in a cold sweat, but I really did have a moment (that lasted a...
by Kristina Gorr | Oct 25, 2023 | Strategy
Two words: person’s name. A famous actress who shares the name of my brother’s childhood pet ferret… Her show was called “I Love_____” A bouncy _____ that kids play with that goes really high when thrown against the ground. Lucille BOUNCY! That’s what my...
