The Crafted Voice Blog
Tips and resources for entrepreneurs looking to leverage their brand voice and a data-driven communications strategy to grow their business.
What is a 3 month marketing plan?
A great marketing plan blends strategy with action by outlining the steps a business should take. Learn what that includes and how to create one.
What is a marketing strategy for small business?
Charting a marketing strategy for small business map is the key to supporting your business goals. Learn how to find your “X marks the spot”!
How can I promote my small business?
Explore genuine, authentic ways to promote your business that will flow naturally from you and your team.
What does AI have to say about your brand voice?
“Training” AI on your brand voice is critical to protect your brand from embarrassing marketing blunders. Learn how establishing brand voice guidelines impact your business goals and help you train AI to assist you.
Establishing Brand Voice Guidelines For Small Business
Two words: person’s name. A famous actress who shares the name of my brother’s childhood pet ferret... Her show was called “I Love_____” A bouncy _____ that kids play with that goes really high when thrown against the ground. Lucille BOUNCY! That’s what my...
Finding Your Business’s North Star: Customer Persona
In modern day storytelling and strategy, setting your own North Star – the person to whom you are speaking and trying to sell your product or service – provides purpose, stability, and direction to your messages.
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