I am a huge Princess Bride fan. If you’ve never seen the movie or read the book, put it on your list. As the grandpa in the opening scene teases, it’s got fencing, fighting, torture, revenge, giants, monsters, chases, escapes, true love, miracles…something for...
“Marketing theory and strategy is great and all, but what do I actually need to DO to market by business? I need specific steps. A checklist. Detailed instructions!” I hear ya. While marketing strategies for small business are important, at some point you just have to...
Did you ever make treasure maps as a kid? My best friend and I put together a special box of trinkets and buried it in my backyard. We called it our “BFF Cove.” It included notes to each other, a bracelet, and a few small coins. Once it was hidden from my brothers, we...
