Stop wasting on money on marketing that is targeting the wrong audience.

You know customer personas are important, but you don't have the time to spend hours researching how to create one from scratch. This e-course will confidently walk you through each step of the process so by the end, you’ll have one customer persona (or more!) that will serve as your north star, guiding you towards sound decision making in business and marketing.

“My North Star: Building Customer Personas” is an affordable, on-demand e-course that offers:

• 9, in-depth instructional videos
• Comprehensive, step-by-step workbook customizable templates
• Customer Persona case study
• Resource library
• Insightful FAQs
• 30-minute, virtual meeting to review your customer personas (optional)

This affordable e-course offers clear, step-by-step instructions for using data to craft customer personas that accurately represent your target customer. The course provides expert guidance for creating a high quality, professional marketing strategy that will result in custom, data-driven customer personas.