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Finding Your Business’s North Star: Customer Persona

Finding Your Business’s North Star: Customer Persona

by Kristina Gorr | Jul 21, 2023 | Strategy

I grew up in southern Ohio, in the midst of the Appalachian foothills where light pollution was minimal and the sky rewarded us each clear night with millions of stars, including the brilliant band of the Milky Way galaxy. On clear, cool nights, my younger brother and...

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