My cat gets it. Trying to be something you’re not just feels…off.

Jumping on trends or posting what “you’re supposed to” in order to connect with others isn’t the way to build an authentic brand voice.

And it’s pretty obvious to everyone that something isn’t quite right.

Here’s why your authentic brand voice matters:

• Your real insights and thoughts cut through the noise, resounding instead of clanging.
• People connect with genuine, real people. And they can tell when that’s not you.
• Consistency in your voice and message creates a memorable impression that can change people for the better.

If you are striving to establish yourself as a thought leader, build trust and credibility for yourself or your business, and make a lasting impact on those around you….

…take off the goofy hat that doesn’t fit and be yourself.

When it comes to your personal brand, you want it to be obvious that you are the real thing. Genuine, authentic, human.

Your brand voice – the language you use, your tone of voice, the authority you command in your words – is the best way to showcase the real you.

Here are 3 ways that you can ensure your brand voice isn’t putting off an imposter vibe:

1. Ask a trusted friend or colleague to give you their honest feedback. “Do I come across as authentic in the way I speak and write?”
2. Stop using AI as-is for your writing. Put your own original thoughts into the prompts, then edit it to make it better. It’s obvious when you just copy/paste. (Trust me on this!)
3. Create brand voice guidelines that guarantee you are exuding exactly what you want to in your messaging.

I love helping business owners and professionals across the world craft brand voice guidelines that establish them as authentic thought leaders. It’s one of my favorite things to do! If you’d like to partner with me to establish your brand voice, schedule a quick 30-minute Q&A with me.

What’s your BIGGEST frustration when it comes to writing content for your personal/business brand?

1. Knowing what to write about
2. No time to write consistently
3. Ensuring authentic brand voice
4. Measuring impact

Which answer most resonates with you? Email me and let me know. I’d love to hear your thoughts and tailor this newsletter to your needs.