by Kristina Gorr | May 17, 2024 | marketing strategies for small business
Did you ever make treasure maps as a kid? My best friend and I put together a special box of trinkets and buried it in my backyard. We called it our “BFF Cove.” It included notes to each other, a bracelet, and a few small coins. Once it was hidden from my brothers, we...
by Kristina Gorr | May 17, 2024 | Marketing For Business Owners
Sales has never been my thing. When I was a kid, I joined Olympia Sales Club so that I could earn the amazing prizes they offered: Sell 6 items and get a Barbie Doll; sell 12 items get a mini lava lamp; sell 20 and get an inflatable arm chair! I was motivated by the...
by Kristina Gorr | Feb 27, 2024 | Strategy
Waking up drenched in sweat after having a nightmare that AI is going to take away your business is not an ideal way to start the day. Has that happened to you? Just me? OK, so I wasn’t actually covered in a cold sweat, but I really did have a moment (that lasted a...
by Kristina Gorr | Oct 25, 2023 | Strategy
Two words: person’s name. A famous actress who shares the name of my brother’s childhood pet ferret… Her show was called “I Love_____” A bouncy _____ that kids play with that goes really high when thrown against the ground. Lucille BOUNCY! That’s what my...
by Kristina Gorr | Jul 21, 2023 | Strategy
I grew up in southern Ohio, in the midst of the Appalachian foothills where light pollution was minimal and the sky rewarded us each clear night with millions of stars, including the brilliant band of the Milky Way galaxy. On clear, cool nights, my younger brother and...
