Here are 6 principles to live by if you want to be a more effective writer: Less is more. (Brevity matters) Make reading easy. (Use simple language) Design for easy navigation. (Strategic message structure) Use enough formatting but no more. (Intentionally use bold,...
Here is the difference between “messaging” and “copy” – pizza style. 🍕 Let’s say you are craving Hawaiian Pizza for dinner. Depending on where you order it, your Hawaiian pizza will look (and taste) different: 🍍 15 years ago, I ordered Hawaiian pizza while in Hawaii...
I planted squash for the first time in my vegetable garden this summer, and the squash arches that my husband built make them a visual focal point in my side yard. The foliage climbs, the flowers bloom, and the fruit dangles. It’s beautiful! And then…I realized that...
“Buy now!” “Best deal in town!” “This is your moment.” “Don’t miss this once in a lifetime opportunity!” “These benefits are just the tip of the iceberg!” Has your cringe reflex kicked in yet? These are just a few of dozens (maybe hundreds) of overused marketing...
“We come together ‘cause opposites attract!” While Paula might be right about lovers, she’s not right when it comes to marketing ideas to attract customers. I don’t recommend trying the ‘opposites attract’ approach. Many businesses have been burned by promoting...
