I planted squash for the first time in my vegetable garden this summer, and the squash arches that my husband built make them a visual focal point in my side yard. The foliage climbs, the flowers bloom, and the fruit dangles. It’s beautiful! And then…I realized that...
“Buy now!” “Best deal in town!” “This is your moment.” “Don’t miss this once in a lifetime opportunity!” “These benefits are just the tip of the iceberg!” Has your cringe reflex kicked in yet? These are just a few of dozens (maybe hundreds) of overused marketing...
“We come together ‘cause opposites attract!” While Paula might be right about lovers, she’s not right when it comes to marketing ideas to attract customers. I don’t recommend trying the ‘opposites attract’ approach. Many businesses have been burned by promoting...
When I became a solopreneur, I took whatever work I could get. I never turned an opportunity away and as a result, my word of mouth marketing strategy worked well. I didn’t need to do any actual marketing because my high quality work spoke for itself and my clients...
Why did the entrepreneur with empty pockets start a marketing campaign selling mirrors? Because he believed that even when he had nothing, he could still reflect success! OK, that was cheesy, but when it comes to marketing for business owners, a small budget isn’t...
