At 20+ pages, the menu at The Cheesecake Factory offers dozens upon dozens of scrumptious appetizers, delicious food, and tantalizing desserts.
And every single time I go there, I order one of 5 meal options, and one of two cheesecake options. I know what works for me, and I don’t want to risk ordering something that I am not going to love.
The amount of marketing resources on the internet today can feel like a Cheesecake Factory menu on steroids. It’s just too much for anyone to wade through, let alone a busy business owner.
How do you know what is reliable and what’s bad advice? What is published from a trustworthy source, and what is just a scam? What is worth your time and money, and what would be a waste?
Since 2015 when I first launched Crafted Voice, I’ve spent hours sleuthing through marketing information on the internet, downloaded a plethora of free resources, taken dozens of courses, and done my own experiments. I would love to save you time and money by filtering out the good from the bad. Finding trustworthy, reliable, and effective marketing resources for small business is crucial to your success.
From one business owner to another, I’ve outlined the basics of what I’ve learned below.
What is a marketing resource?
Marketing resources in business are anything that helps you set up a marketing strategy and execute your marketing activities. These resources can be free, paid, a one-time help or an ongoing tool.
What are the 3 categories of resources?
There are three categories of marketing resources that can help you establish a marketing strategy and plan:
Educational resources are materials that aim to teach you something: a concept, a method, a theory. These may include business books, podcasts, courses, and certifications.
Instructional resources are materials that aim to tell you step-by-step how to do something on your own. These may include how-to videos, product or software manuals, e-courses such as Your North Star: Building Customer Personas from Crafted Voice, or support forums. Educational and instructional resources can often overlap.
Execution resources are those tools that help you actually do the work. Email and social media platforms, analytics and data software, and graphic design software are all examples of resources that help you to execute your marketing efforts.
You’ll need a combination of these tools and resources in your marketing strategy to achieve success in reaching your target audience.
What are key resources in marketing?
The most important growth marketing resources are:
- Data-Driven Customer Personas
- Competitor and Market Research
- Customer Journeys
- Brand Voice Guidelines
- Editorial Calendar
These are all resources that your business will develop, either on your own or with the help of a trusted strategic communications partner. Once established, these resources are the anchor to your marketing and communications strategy moving forward. While they will need to be adjusted as the world and customer changes, they are the pillar from which you build all of your marketing mix and activities.
What is a marketing resource management tool?
When you choose which marketing resources and tools are best for your business, it’s helpful to keep it organized. Marketing resource management tools help you to take inventory of everything you are using as part of your strategy and ensure they are all aligned and positioned towards your goals.
Marketing resource management examples include budgeting software, project management software, data and analytics trackers, and collaboration tools.
Marketing Coaching Is A Powerful Resource
At Crafted Voice, we know that without a clear communications and marketing strategy, your business growth can stall. The pressure of shouldering it all alone can be overwhelming, especially when the next steps are shrouded in uncertainty.
With Crafted Voice Strategic Communications Business Coaching, you will:
- Partner with a coach who’s dedicated to your success.
- Utilize proven frameworks to clear the fog of uncertainty.
- Gain customized strategic insights tailored to your business.
- Make data-driven decisions with expert guidance, overcoming any communications and marketing hurdles.
Embrace Marketing Clarity and Confidence
Stop navigating the fog without a clear direction and instead embrace the clarity and confidence of a business owner with a data-driven action plan. Crafted Voice business coaching helps you build a solid foundation with a tailored communications strategy, bringing you closer to your business goals. With our coaching, you’ll have a trusted partner by your side, supporting you exactly where and when you need it.
Take the first step out of the fog to begin your journey to success—schedule your coaching session today!
Strategic Communications & Marketing Business Coaching
Gain expert guidance and the data-driven insights you need to build a tailored communications strategy that spawns unstoppable business growth. With our coaching, you’ll have a trusted partner by your side, supporting you exactly where and when you need it. Cost is per one hour coaching session.
Original price was: $250.00.$199.00Current price is: $199.00.