What is the best food for your body?
A vegetarian will likely say fresh vegetables.
A body builder will likely say lean protein.
A person with severe food allergies will likely say whatever they are not allergic to.
A mom who has a newborn will likely say breastmilk or formula (for her baby).
There is not ONE food that is best for the human body. It depends on an individual’s genes, health status, the environment they live in, and arguably, their tastes.
The same is true of marketing. The best marketing for small businesses depends on the business model, the budget, the target customer, the market, the location…the list goes on. And while there isn’t a broad, general answer to the question, “what type of marketing is best for small businesses,” there are ways you can determine the best type of marketing for YOUR business.
When exploring marketing resources for small business, you’ll need a keen eye to decipher which are helpful and which are not for you. I encourage you to sleuth through marketing resources and explore marketing ideas for business growth with an experienced strategic communications and marketing expert that you trust. Crafted Voice strategic communications and marketing business coaching is a great way to hire a professional without breaking the bank to get the insight and direction you need to move forward with confidence. In the meantime, below are some general tips and directions to help you get started.
What is the marketing strategy of a small business?
A marketing strategy is the plan of action you implement to get your business in front of customers to make sales. It must be laid upon a strong foundation (customer personas, competitor and market research, customer journeys, brand voice guidelines), and then can be built up with marketing methods and activities that support your business goals and customer needs.
Examples of marketing methods and activities include:
- Posting on social media
- Sending email campaigns
- Attending local festivals and fairs
- Building a website and optimizing for search engines
- Paid advertisements
- Word of mouth referrals
- Storefront branding
Your strategy will also include an editorial calendar and budget for when, where, how, and how much for all of these activities. It’s important to hold this strategy loosely, as things change in the market and with your customer. You’ll need to pivot and adapt in real-time. Consider experiment points along your customer journey to embrace the inevitable changes.
What are the 5 important marketing strategies?
There is an unending supply of marketing ideas to attract customers, but before executing any of them, you first need to establish an overall marketing strategy.
Five popular marketing strategies used by most companies are:
- Social media marketing
- Email marketing
- Pay-Per-Click (PPC) advertising
- Word of Mouth marketing
- Search Engine Optimization (SEO)
It’s very rare that any of these strategies are used exclusively. It’s often a combination of a few strategies that work together to reach your ideal customer. This is called a Marketing Mix.
Take a deep dive into the Best Marketing Strategies Used By Companies to review examples and explore even more options.
Which type of marketing is best?
The best marketing methods for business rely on the foundational elements of an overall communications strategy that sets your target customer as the north star. All marketing planning and activities need to be focused on the customer in order to reach them in a way that is effective and inspires them to action.
Building Customer Personas
Crafted Voice Academy offers clear, step-by-step instructions for using data to craft customer personas that accurately represent your target customer. The course provides expert guidance for creating a high quality, professional marketing strategy that will result in custom, data-driven customer personas.
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What is the best advertising platform for small business?
I’m going to answer this question with more questions: Where does your target audience hangout? How do they receive their news and information related to your product or service?
The answer to those questions will tell you where to advertise. For example, if your target customer is on Facebook 2 hours a day, then that is a great place to advertise! If they read the local newspaper every morning, then take out an ad in the paper. Every decision you make should be made with your customer in mind.
There are many quick and easy ways to advertise through Google, social media, or companies like Outbrain. Explore your options and see which fits your budget and business model best.
Build Confidence In Your Marketing Strategy
Need help determining what type of marketing is best for your small business? You don’t need to struggle with the big decisions alone. Crafted Voice Communications offers strategic communications and marketing business coaching, on-demand resources, work-with-you and do-it-for-you services to handle all of your marketing strategy needs.