The Crafted Voice Blog
Tips and resources for entrepreneurs looking to leverage their brand voice and a data-driven communications strategy to grow their business.
Why Your Authentic Brand Voice Matters
My cat gets it. Trying to be something you're not just feels...off. Jumping on trends or posting what “you’re supposed to” in order to connect with others isn’t the way to build an authentic brand voice. And it's pretty obvious to everyone that something isn't quite...
Do You Know The ‘Rule Of 7’?
You have to say something 7 times before it sticks… are you giving up before you hit the magic number? “If I post the same thing on LinkedIn that I shared in my newsletter...won’t people unfollow me?” Nope! “I already posted about XYZ, so we can’t post that again.”...
6 Writing Principles to Live By
Here are 6 principles to live by if you want to be a more effective writer: Less is more. (Brevity matters) Make reading easy. (Use simple language) Design for easy navigation. (Strategic message structure) Use enough formatting but no more. (Intentionally use bold,...
Messaging, Copy, and Hawaiian Pizza
Here is the difference between “messaging” and “copy” – pizza style. 🍕 Let’s say you are craving Hawaiian Pizza for dinner. Depending on where you order it, your Hawaiian pizza will look (and taste) different: 🍍 15 years ago, I ordered Hawaiian pizza while in Hawaii...
Cutting Edge or Cringe? AI is Shaping Your Language.
How fares thine health? May this missive find you in good spirits, and that the coming Spring brings forth bountiful blessings. Wow – the English language has changed a bit since the 1700s, huh? It’s natural for language to change and evolve over time, and one thing...
Editing Tricks You’re Probably Missing (And Why It’s Hurting Your Credibility)
When you do cross the line from needing an editor for your writing… and not? Most people say no to an editor when it comes to quick 1:1 emails, instant messages, and text messages but yes to longer, more important messages. The reality is…there is no line. You don’t...
What are the 7 principles of marketing mix?
Fuzzy wuzzy was a bear. Fuzzy wuzzy had no hair. So fuzzy wuzzy wasn’t fuzzy, was he? This was the very first tongue twister I learned as a kid. I was probably 5 or 6 when my mom taught me how to say it, and I thought I was the coolest EVER for being able to do so. ...
What are marketing mix 4 Ps?
If you have ever read a book to a child, you know they love reading the same books over and over again. It’s great for their brain development and provides comfort and familiarity through repetition. For the adult reading the book, however, it can be…frustrating. ...
What are the 4 types of marketing mix?
Even if you are a scrooge at Christmas time, you gotta still love the classic MnM holiday commercial. As the Red and Yellow MnMs round the corner from their hallway and walk into their living room, they run into Santa leaving gifts near the Christmas Tree. “Ah! He...
What is the best marketing platform for small business?
When I first brought my oldest child home from the hospital, I had no idea what I was doing. I was 27, sleep deprived, and my whole body hurt. How was I supposed to care for a baby that couldn’t even hold its head up? I’m proud to say that my son survived being the...
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