What are marketing resources in business?

by Kristina Gorr | Nov 7, 2024 | marketing resources for small business

At 20+ pages, the menu at The Cheesecake Factory offers dozens upon dozens of scrumptious appetizers, delicious food, and tantalizing desserts.  And every single time I go there, I order one of 5 meal options, and one of two cheesecake options. I know what works for...

How do I market myself as a small business?

by Kristina Gorr | Nov 7, 2024 | Marketing Resources

In my first job out of college, I was an Account Manager for a company that specialized in internal training development for automotive brands. Immersed in the automotive industry, in which I had zero experience prior, I attended the Detroit Auto Show every year to...

Can I Do Digital Marketing For My Own Business?

by Kristina Gorr | Nov 7, 2024 | Marketing Resources

“I can do it myself!!” This phrase is a common one in my household at the moment as my three-year-old navigates the world of independence and a desire to learn.  It’s wonderful and frustrating beyond all reason at the same time.  Zipping up his backpack, putting on...

What are the 5 strategies to promote marketing?

by Kristina Gorr | Aug 8, 2024 | Marketing Ideas To Attract Customers

I planted squash for the first time in my vegetable garden this summer, and the squash arches that my husband built make them a visual focal point in my side yard. The foliage climbs, the flowers bloom, and the fruit dangles. It’s beautiful! And then…I realized that...

What do you say to attract customers?

by Kristina Gorr | Aug 8, 2024 | Marketing Ideas To Attract Customers

“Buy now!”  “Best deal in town!”  “This is your moment.” “Don’t miss this once in a lifetime opportunity!”  “These benefits are just the tip of the iceberg!”  Has your cringe reflex kicked in yet? These are just a few of dozens (maybe hundreds) of overused marketing...